Introduction to Color
Color communicates at a subliminal and emotional level. Colors stimulate all the senses and leave an impression on the viewer. These descriptions give a verbal profile of the most common colors. Combining colors creates a more complex or intense message.
Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.
Leatrice Eiseman, Pantone Guide to Communicating with Color, 2000
