How do I work with a graphic designer?

Your partner • While working with a designer, she becomes a partner in your business or organization. It is important to be clear about your audience so she can help you reach them, and your goals so she can help you achieve them. You do not need to know exactly what form the final piece will take. A well-defined problem usually leads to the solution.

Part of a team • A graphic designer is a specialist. You will be expected to provide written copy for the publication and photographs if required. If you are unable to do this, she can recommend other professionals to complete the team.

Feedback • Your feedback to the proofs presented are best expressed as descriptive words that support your goal.

Schedule • If you allow at least 4 to 8 weeks for your project, from first contact to completion, you won’t be disappointed. Of course, larger projects take longer, and so do revisions.

A good traveler has no fixed plans and is not intent upon arriving. A good artist lets his intuition lead him wherever it wants.

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